Clear Channel Peru
Initial billboard previously to create drinking tap water from moisture in the air has actually created 15, 000 litres of water in half a year.
Established at the conclusion of 2012, the billboard is a prominent feature regarding the skyline in Bujama, a small town community simply south of Peru’s capital town, Lima. The weather is oppressive, with a few residents of Bujama having no use of a clean water-supply. Considering that the billboard’s arrival, residents of Bujama are in possession of usage of an average of 96 litres of drinking tap water every single day.
The unique billboard was born from the campaign developed by companies MediaConnection BPN (section of IPG Mediabrands ) and Mayo DraftFCB for UTEC, the University of tech and Engineering in Peru. Clear Channel Peru was the outdoor advertising lover when it comes to task, working on the campaign from conception to delivery.
The billboard expense simply US $32, 600 to set up and works by utilizing a panel to capture humidity floating around, changing it into water. Internally, the panel includes five devices that extract water vapour from air utilizing a condenser and filters. The water is stored in tanks near the top of the structure, then filtered before flowing down a pipe to a tap this is certainly accessible to all just who walk past.
The billboard is transformative when it comes to district. On average, 15 to 18 families arrive at the billboard to gain access to water every day; with individuals going by foot, on bikes and in automobiles. Maria Arias is one of the dozens of local people to profit through the billboard, obtaining between 2 to 10 litres on her family every day. Maria describes the billboard as a ‘privilege’ for her neighborhood.
Children from local school (Colegio Franco Peruano Catolico) are another team to profit on a regular basis. One class features a running program three times each week; with pupils preventing to recharge and rehydrate at the billboard as an element of every class.
The billboard’s success has already been commonly paid by international innovative neighborhood - winning a set awards since its launch, including:
- A Grand Prix for MediaConnection BPN on Internationalist Awards for Innovation in Media (nyc)
- people provider Award for MediaConnection BPN at The Festival of Media international
- 2 Silver medals for MayoDraftFCB on ‘One Show Pencils’ honors, for Innovation in marketing the Public provider promotion (nyc)
Responding toward development of the latest honor winnings, William Eccleshare, CEO of Clear Channel exterior, stated: “This is outdoor marketing at its most inspiring: embracing brand new technology, working in relationship with many companies and delivering a lasting benefit to the people of Bujama. Clear Channel is pleased to own already been active in the project and pleased because of the international recognition for campaign.”
Aris de Juan, Regional President of clear-channel Latin The united states, also commented: “This promotion showcases the true potential of outdoor marketing and advertising. Through exceptional imagination and use of technology, Clear Channel Peru and its particular lovers have achieved a fantastic social result. We Have Been happy to own been part of these types of a pioneering campaign in Latin America, where we pleasure ourselves on development and meeting any customer need.”
Gloria Herrera, handling Director MediaConnection BPN Peru mentioned: “The significance of this billboard at a personal level is an excellent exemplory case of exactly how plans which are strategically implemented can not only satisfy business targets, but additionally offer real solutions for real dilemmas, consequently operating a positive outcome within neighborhood.”
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