Wong Lima Peru

Wong is a grocery store sequence in Peru. Known until 2005 as E. Wong, it started as a small shop exposed in 1942 by Chinese Peruvians in a residential part of the Miraflores District in Lima. These days, Cencosud features 18 supermarkets Wong.

History and development[edit]

In 1942, Erasmo Wong, a Chinese-Peruvian, launched a tiny store at a large part inside Av. 2 de Mayo, in a domestic area in San Isidro. Initially a family group business, the store kept growing plus in 1983, initial store for the present-day Wong supermarket chain was inaugurated. The next store to be opened had been located in Ovalo Gutiérrez, in Miraflores. Some many years later on, shops in Santiago de Surco had been in addition opened; by 1995, Wong had five stores throughout Lima.

Wong's development had been described as going against marketplace styles, being much more customer-service–oriented rather than the even more usual self-service and investing during a few of the Peruvian economic climate's toughest times.

Business information[edit]

Wong centers on bringing consumers product variety and a very personalized solution.

Its widely known that Wong treats its staff members (and customers also) perfectly. Including, in the place of phoning them “workers”, they call all of them “collaborators”. Therefore, it offers made several prizes for the quality of their service.

The Gran Corso de Fiestas Patrias, a big parade held yearly a few weeks before July 28, your day of Peruvian freedom, is organized by Wong and attended by more than 100, 000 individuals. The parade is usually celebrated in Miraflores and concludes with a fireworks display.

Buyout & Market Share[edit]

On December 16, 2007 it absolutely was established that Wong had been purchased because of the Chilean business Cencosud, the 100percent regarding the possessions from Wong were offered for some 500 million dollars to the Chilean group, 200 in money and 300 in stocks from the Chilean firm.

This step, as well as the undeniable fact that this really possibility had been rejected by Efraín Wong himself simple months earlier in the day had been taken very negatively because of the Peruvian population; marking the start of a slow decline in Wong market share.

The 2008 Independence Day Parade ended up being seen by many people as a fiasco since Wong not had the desired "nationalism" to hold such an event, however, its attendance however overshadowed a copycat event by competing Supermercados Peruanos.

By September 2008, Wong market share has actually decreased to under 30per cent for the marketplace (from a top if 44per cent two years earlier in the day) and shows no signs and symptoms of heading back up. Incorporating this to the fact that prices in Wong — being gradually standardized to Cencosud's levels — have actually increased by 11per cent overall in the last 12 months, shows an uncertain future for Peru's previous master of supermarkets.